MMA Business Roundup: Dana White's Zuffa myth
The story of the UFC increasingly becomes the story of Dana White.
The UFC has never really been a promotion interested in its own history. In fact, it feels kind of remarkable that they even have a Hall of Fame at all.
Whether it’s touting each new champion as the ‘greatest of all time’ or seemingly feuding with each former star to the point that yesterday’s idol becomes ‘persona non grata’ during their twilight years,…
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